Yellow Page Advertising Scheme

YELLOW PAGE ADVERTISING SCHEME

The solicitation from an alternative business directory may have the appearance of an invoice. It may bear the walking fingers logo and feature the name "Yellow Pages." It also may falsely suggest that the publisher is affiliated with your local telephone company or with another bona fide Yellow Pages publisher you recognize. Further, the solicitation may lead you to believe that your business already has been listed in the telephone directory and you are now being billed when, in fact, you are only being solicited for placing an ad.